So you have a website that is lost in the abyss that is the internet.
Welcome to online business.
The search engine optimisation (SEO) world can be very vague. When you engage an expert, it’s hard to know what these people are actually doing for you, results can be varied.
Never believe someone when they say they can get you to number one on google. No one has the secret algorithm to get you there, and there are so many variable factors. There used to be ways to cheat the system, and now some ‘seo experts’ are feeling the pain of the changes that google has implemented.
The number one key is relevance. Google wants you to keep using them for searching. If you start getting results that aren’t relevant, they’re going to eventually start using other systems.
Do it yourself Search Engine Optimisation
To make start, if you have the time, I recommend implementing some do it yourself search engine optimisation. If your site is setup correctly you don’t need a developer, an expert or a guru.
1. Know your keywords
Some people don’t even know what terms that want to be found under and the variations that they could be found. Google used to have a really cool keyword generator where you can see how many searches there were for the term you are looking at. They’ve now called it a keyword planner and wrapped it up in their Adwords package.
It’s a great tool – but you’ll have to setup your own Adwords account to access it. How it works is basically you put in terms that you think people are searching for, it will tell you how many searches for the terms and will also give you suggestions.
Once you’ve identified your keywords – check your website actually has them, but don’t go overboard with it.
2. Get social
Social networks is a big player in SEO these days. Think of it as reputation. If you have large networks and followers you have more credibility which in turn leads to better relevance. Work on building your networks across multiple networks – Pinterest, Google Plus, Facebook, Twitter.
3. Blog more
If you don’t have a blog. Get one. If you don’t have time to blog. Hire someone.
Create a habit, schedule it in, plan it out (get my free content planner here). Keep a notebook handy so you can write down blog ideas when you’re out and about (I use evernote on my iphone). When blogging – remember your keyword research you’ve done.
If you’re still resisting, then I advise you give up on SEO and move Search Engine Marketing (SEM) – paid advertising such as Adwords.
4. Blog swapsies
Links to your site from other reputable websites is SEO gold. Approach people who also have a blog, in a similar industry or target audience and suggest you write a guest blog post – offer to give them one in return. It will benefit you both!
Hiring the professionals
Typically search engine optimisation experts will:-
- Look at your website setup to ensure your onsite SEO is all good to go (if you have a good developer they will generally do this for you)
- Keyword research
- Re-write your copy (words on your website) to include your keywords
- Contact other bloggers and write guest posts
If you struggle with writing copy a great SEO copywriter will work wonders. Not only will they make you sound more awesome than ever, they will strategically place your keywords around the place so it actually makes sense.
One thing to really note is to be patient. It’s not going to happen overnight. After you make changes a google crawl might take a while to come back again.