I recently made the switch from Mailchimp to ConvertKit for my email marketing platform to see if it would suit my needs better.
A few reasons why I was considering making the switch was due to a specific platform I wanted to use which only supported ConvertKit (or some of the bigger players such as infusionsoft or ontraport which I am not ready for just yet). I also wanted better segmentation of my lists and setup easier automation for client onboarding and nurture sequences.
So here are my thoughts on the switch..
Why I like Mailchimp
It’s visual. I would not recommend anyone flipping over who likes to really style their email campaigns with visual elements. I know that the reason for ConvertKit heading this way is so you don’t end up in a spam folder, but if you’re an online store selling products I’d stick with Mailchimp.
The reporting in Mailchimp is 10000x better. I love good stats, I love seeing charts and diagrams and comparisons on campaigns. But I am a weird stat nerd so that might not be a priority for you.
Segmentation and automation is quite powerful – it’s just a little more complicated.
Why I like ConvertKit
Segmenting your lists is a whole lot easier and intuitive. Tags are amazing, and you can hook it all up with specific forms – rather than creating duplicate lists (which counts as your subscriber total).
Inserting forms is a whole lot easier without the use of third party plugins – and the popup stuff is all inbuilt (styling not so great though without whipping it into shape with a bit of hacky CSS).
I feel like I’ve only scratched the surface of ConvertKit, but those are my first thoughts on a comparison of the two. I will stick with ConvertKit for now and see how we go, but in retrospect Mailchimp does all the things that I need it to do.