We’ve all been there.
You’re trying so hard to get your numbers up on your email marketing list, and lo and behold, someone unsubscribes immediately after you give them a bunch of really useful information for FREE.
It hits a nerve.
Especially when it’s a client or a colleague who you talk to frequently, it freakin hurts.
I had one client who I’ve been working with for 5 years unsubscribe and a designer who just the day before asked me for a quote. Ouch.
It’s not you, it’s them
And I don’t mean that in a bad way. It’s not because they are being bitchy or are intentionally trying to set out to hurt you. The most likely causes for an unsubscribe is email overload. We’ve all been there.
You may be sending out super relevant stuff especially for that person, but they are suffering serious email fatigue and just need a break.
Not your people
Some people do just subscribe to get your freebies. That’s all they want. Like a one night stand. When you offer serious value adding opt ins – expect some unsubscribes.
These types of people are not invested in your brand or offering, they just want the goodies. Don’t resent them, they got a taste of what you’re about, but in the end you aren’t for them.
By clearing space for the people who aren’t into your offering, you’re making space for people who are.
As an added bonus, you’re also saving money by clearing out the people who aren’t interested from your list and it also allows you to better gauge the results of your campaigns.
It’s never personal
Never take rejection of your services as a personal attack. It’s business. This goes for email unsubscribes, quote rejections or anything that comes with a big ol no.
Focus your energy on people who say yes to your business and services. Forget about the rest.
Dealing with a mass exodus
If you’re witnessing mass exodus of your email subscribers, then it may be time to have a look at a few things in regards to your email marketing.
- What are you promising to subscribe vs what are you delivering
- Are you sending emails to frequently or not frequently enough (who is this person?)
- Are your emails too long, too short, completely irrelevant