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Nicki Mckay

Diary of an Online Business Owner

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Nicki Mckay

Diary of an Online Business Owner

Slow Business

Steps to slow business

Business / By Nicki Mckay

I used to hustle. I used to wear the badge of ‘busy’ with pride. I used to do all nighters. But in my 10 years plus of running my own business there is one thing I’ve really learnt. That’s not for me. There is this quote floating around that says: “Entrepreneurs are willing to work 80 …

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Customer Onboarding

Onboarding Customers – What it is and how it benefits your biz

Business / By Nicki Mckay

If you’ve ever found that something seems to go terribly wrong on every single project you do it’s easy to think “why am I attracting all these bad jobs?“. Perhaps your sell a digital product and you keep getting stuck answering the same questions or perhaps you have 1:1 client services and you’re spending way …

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Online Learning and Wordpress

WordPress and Online Courses

Website Tips / By Nicki Mckay

A question I get asked a lot from people who look after their own WordPress websites is how is the best way to deliver an online course. An online course will need user management, payment collection and generally a way to drip feed content. There are loads of plugins out there and what you opt …

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Nurturing your people

Nurturing your people

Digital Marketing / By Nicki Mckay

When it comes to email marketing do you often feel like you’re sending out your words to a big internet abyss? Like what the hell is the point? Is anyone even reading this? When you look at your list, you may just be looking at your list numbers, possibly depressed that it isn’t as big …

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Websites Cost so much

Why do custom websites cost so much?

Website Tips / By Nicki Mckay

A break down of why websites cost so much and why prices vary.

My content creation process

My content creation process

Digital Marketing / By Nicki Mckay

If you’ve been following me for a while, you would have noticed that I had a huge break from creating content for this blog. This was mainly due to the fact that I went on maternity leave and my time became limited so I had to prioritise getting work done over blogging. Creating content, in …

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How to avoid a web design disaster

How to avoid a web design disaster

Website Tips / By Nicki Mckay

I would have to say about 80% of people who cross my path looking for web design services have encountered some kind of web design disaster. They didn’t get what they paid for, their developer disappeared, they outsourced overseas and there were communication problems. Whatever the reason they are left with a dirty taste in …

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Tips for being noticed online

Tips for getting noticed online

Digital Marketing / By Nicki Mckay

When it comes to websites, I am sorry to say, but there is no such thing as build it and they will come. One of the first questions that I ask when first meeting with a client is “Do you have a marketing plan?” 80% of the time I get a bewildered look. A silent …

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Maintenance Agreements for websites

Why a website maintenance agreement is a good idea

Website Tips / By Nicki Mckay

A website is a little like a car. You can’t just drive it out of the showroom and expect it to keep running forever. It needs regular servicing and updates, and when you hire a web designer to create a custom website, you’re not also getting lifetime support. Technology moves so quickly, so having someone …

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Getting things done with kids

Productivity, Business & Children

Business / By Nicki Mckay

Around 3 years ago I wrote a post called daily productivity hacks for creative people. This is was before children, so I felt this was due for an update with life after children – just for you Donna ;) My main goal for working for myself right now is for the flexibility to be around …

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why you should keep to premium pricing

Why you should stick to premium pricing (if that’s your thing)

Business / By Nicki Mckay

After my break of maternity leave I went from having 6 months of work lined up, to nothing. Amongst the anxiety around whether or not I was ready to juggle a baby and work, I had massive amounts of fear around getting work. Where was my next job going to come from? What was I …

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What to do when your website has been hacked

What to do when your WordPress website gets hacked

Website Tips / By Nicki Mckay

When I went on maternity leave I decided I would totally switch off this time around. I entered my newborn bubble and forgot about the outside world, just as it should be. This also meant I stopped logging into my website to do updates. The number one thing I really drill into my Digital Alchemy …

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Cutting online business costs

How to cut costs of your online business

1 Comment / Business / By Nicki Mckay

Going on maternity leave for the second time in 12 months (Yep, my kiddos are very close together. Yep, I am crazy. Yep, I am very very tired.) I decided that I needed to cut down on my online business costs this time around. Last time I just let everything renew and didn’t bother cancelling …

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I wish someone told me about business

5 things I wish someone told me about running a business

1 Comment / Business / By Nicki Mckay

I am not going to lie, running a business is hard work. Obviously the reward far outweighs the hard work otherwise I wouldn’t be here. I just wish I could have told my future self when I first started out to avoid a lot of hard work, loss of money and stress. Whilst the list of …

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My favourite wordpress plugins

My favourite WordPress Plugins

1 Comment / Website Tips / By Nicki Mckay

It’s easy to get overwhelmed with the amount of WordPress plugins out there. At the time of writing this blog, there are over 52000 free ones, and that doesn’t include the premium ones that aren’t in the WordPress directory. Over time I’ve tried a bucketload, some are great, some like to break everything on your …

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