Why you should hire a Professional Web Designer
Following on from my previous article a couple of weeks ago “Why do Websites Cost So Much?“, I wanted to cover the reasons why you should hire a professional for your online presence.
We will look at:-
- DIY Websites
- Getting a Friend or Relative to do it
- Buying a Pre-built Template
- Other Cheap Website options
DIY – How to make your own website
May seem simple right, you’ve purchased the “How to make Websites for Dummies” and you’re thinking I can whip this thing up over the weekend. Think of it as learning French, German and Spanish all in one weekend. Wow, you are a super person! Maybe I should hire you.
Having a website can be a marketing tool for your business, but having one that looks awful and loses customers obviously will counteract your end goal.
Getting a Friend or Relative to do it
I don’t know how many times I have heard this, “My *insert relative or close friend* can do it for $100”. My response “So, your *insert relative or close friend* can build a website for about $4 an hour. That’s fantastic, but I am really sorry there is no way I can afford to match that”.
If you know someone who has the skills and the time then sure it’s a great deal. But some words of warning; most friends or relatives who offer cheap or free services are doing it as a hobby, it’s not a priority to them as it might be for you and if their still learning you may not get a website that is up to par. I guess you have to ask yourself, would you hire your nephew to do your accounting work because he got an A in Math?
Buying a Pre-built Template
Buying a Pre-built template can be the perfect option for people who are just starting out and who don’t really know what they want out of their website. I often recommend pre-built themes to clients who have smaller budgets or people just stating out, Theme Forest has some great themes for under $40.
Cost effective, yes, but there are cons. On occasion it can be like fitting the square peg in a round hole, it may never do exactly what you want it to do. You also are not getting a unique website, with many other websites out there look exactly the same.
Other Cheap Website options
Now these are the tricky ones, you see super cheap deals for Custom Websites when you do a google search. Some are reputable, and you would have to do your research, but a couple of things you should note about these options;
- they probably aren’t custom and use a base template but still charge you $500 for changing an image and some colours.
- They can often be built offshore at slave rates, now I am not sure how you feel about this but I find this extremely unethical.
- They are often plagiarised websites, some sub standard companies copy websites and pass it off as their own (you can check this at CopyScape).
So why hire a professional
By hiring a professional you are not only paying for the time it takes to build the website, but also the years of knowledge and experience that person has gained in the industry. You’re paying for their programming skills, knowledge on usability (how people use your website), optimising your content for the web (so google finds you), making sure your website works multiple browsers and the hours spent each day in order to keep up with the ever changing industry (so you get a professional, modern website!).
By hiring a professional you are paying someone to create a website that is unique and reflects your business and brand appropriately.